What can the scheduling function be used for and how can I create a new schedule in BidX?
In certain cases it can make sense to adjust campaigns or even products (=product ads) temporarily or seasonally. Examples are special (one-time) sales events like Prime Day or simple seasonal factors like summer or winter. The scheduling feature in BidX can help you automate these adjustments.
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Dieser Artikel ist in drei Bereiche eingeteilt
- How to create a new schedule in BidX?
- What basic settings can I make for a schedule?
- The different basic types explained in more detail
3.1 Weekday and time of day
3.2 Individual time interval
3.3 Performance
1. How to create a new schedule in BidX?
The scheduling feature can be found in the Management section:
To create a new schedule, click on "+ Add new Schedule":
2. What basic settings can I make for a schedule?
1. Objectives
A new schedule can be applied to two different objectives:
- Campaigns
- Products
2. Action Type
Based on this, one of the following action types can then be defined:
- Status change
- Boost (more information on the boost function here)
Products can be paused or activated (status change). For campaigns you can choose, if the daily budget or bids or the budget and bids should be changed (boost).
Note: Every time a boost is applied to a campaign - whether via a schedule or manually - bid adjustments are made.
3. Basic Type
In the last step, a basic type can then be selected
Note: The given times always refer to the time zone of the marketplace to which the schedule is applied.
3. The different base types explained in more detail
1. Weekday and time of day
With this basic type, you have access to a heat map of how high the relative turnovers are in each of four time frames on the corresponding days of the week. Based on this data, you can now set a planned status change or a boost.
Example:
Caution: Currently the heatmap is only visible for seller accounts, who connected the Selling Partner API. For vendor accounts schedules can still be created, only the heatmap is not shown.
Example: On Sundays and Mondays between 6 p.m. and midnight, the Company XY GmbH has relatively high sales. In order to support this effect and thus scale the sales, it makes sense to set a boost on the budgets and bids of the campaigns.
On Saturdays between 6 a.m. and 12 a.m. and between 12 a.m. and 6 p.m., on the other hand, sales are relatively low, which is why a negative boost would be recommended in order to reduce advertising expenditure at this point.
2. Individual time interval
This basic type can be used to automate adjustments to products or campaigns on the basis of a time interval. For example, a campaign can be boosted once or paused regularly on Fridays and Saturdays. Also schedules can be set for monthly or yearly change.
Example: The best-seller of the Company XY GmbH are transitional jackets. It is known that demand is particularly high at the beginning of spring and autumn. At this point, it is a good idea to activate the campaigns at the start with a schedule. In addition, a boost for the campaigns can be set with a further schedule in order to promote the products in the best possible way at the beginning and thus organically bring them into a good position.
3. Performance
If you select the basic type Performance at the beginning, you can then choose between two performance KPIs, which the Schedule will take as a basis for adjustments:
- Based on the Best Sellers Rank (BSR) of the product
- Based on the stock level of the product
- Based on position in search results (Share of Voice) of the product
3.1 Best Sellers Rank (BSR)
If you choose the Performance basic type at the beginning and then Best Sellers Rank (BSR), you can let campaigns get boosted or their state changed depending on the Best Sellers Rank (BSR) of the product and what Action Type you choose. When you selected Best Sellers Rank (BSR), you can then choose if the Main BSR or the Sub BSR of the product should considered.
Next, in the second window, you can enter the ASIN of the product to which you want to apply the schedule. Here you can then also select the campaigns.
If you have selected the campaigns and clicked next, you can now set the Actions & Requirements. You will now see an axis with the best Best Sellers Rank (1) on the left and the worst Best Seller Rank (MAX) on the right.
You're now able to set up steps. Below the axis you can set the limits of the steps. For example, you can set two limits here at the Best Sellers Rank 200 and 5000. After that you can choose actions for these steps above the axis, in this example one action each for Best Sellers Rank 1 to 200, 200 to 5000 and 5000 and higher. Depending on whether you have previously selected State Change or Boost, you can select a Boost here or the actions Pause, Keep or Enable.
At the bottom in the area Summary you will see the actions and requirements listed again. You can add more steps using the "+STEP" button on the right. By clicking Save you can then finally create the schedule
Under Action in case of category changes, you can also select what should happen if the category of the product is changed manually or by Amazon. You have the options of continuing the schedule without changes (Keep schedule), deactivating the schedule and resetting all changed values to the previous initial values (Set boost value to 0 and stop schedule) or stopping the schedule, keeping the values that may currently have been changed (Stop schedule).
Note: A product must have been sold at least once on the respective marketplace to receive a Best Sellers Rank.
3.2 Stock level
Caution: In order to use the base type Performance with the performance KPI stock level, you need to connect the Selling Partner API or the Ventory One integration.
First select the basic type Performance and then stock level. You can now choose between two different options: With the first option current stock, the schedule considers the current stock of the product. With the second option estimated days in stock, the schedule looks at the calculated estimated number of days that the product will still be in stock. Depending on which Action Type you select, you can boost the product's campaigns or change their status.
Next, in the second window, you can enter the ASIN of the product to which you want to apply the schedule. Here you can then also select the campaigns.
If you have selected the campaigns and clicked next, you can now set the Actions & Requirements. You will see an axis with the lowest stock level or estimated days in stock (0) on the left and the highest (MAX) on the right.
You're now able to set up steps. Below the axis you can set the limits of the steps. For example, you can set two limits here at the stock level or estimated days in stock at 3 and 100. After that you can choose actions for these steps above the axis, in this example one action each for stock level/ estimated days in stock 1 to 3, 3 to 100 and 100 and higher. Depending on whether you have previously selected State Change or Boost, you can insert a boost here or the actions Pause, Keep or Enable.
At the bottom in the area Summary you will see the actions and requirements listed again. You can add more steps using the "+STEP" button on the right. By clicking Save you can then finally create the schedule.
3.3 Share of Voice (SOV)
At the beginning, select the basic type Performance and then Position in search results (Share of Voice). You can now choose between two different options. With the first option Organic position, the schedule looks at the positioning of the product for the keywords on the basis of all non-paid positions. With the other option, Paid Position, the schedule looks at the positioning of the product for the keywords based on all paid positions. After you have selected organic or paid, you can select the keyword list that the schedule should look at. Depending on which action type you then select, you can activate or deactivate the product's campaigns or boost the keywords in the list.
Next, in the second window, you can enter the ASIN of the product to which you want to apply the schedule. Here you can then also select the campaigns.
Under the product you will find the button Keyword Ranks, with which you can track the organic and sponsored positions of the individual keywords for this product in more detail.
If you have selected the campaigns and clicked next, you can now set the Actions & Requirements. You will see an axis with the best position (1) on the left and the worst (MAX) on the right.
You're now able to set up steps. Below the axis you can set the limits of the steps. For example, you can set two limits here at position 5 and 100. After that you can choose actions for these steps above the axis, in this example one action each for position 1 to 5, 5 to 100 and 100 and higher. Depending on whether you have previously selected State Change or Boost, you can insert a boost here or the actions Pause, Keep or Enable.
At the bottom in the area Summary you will see the actions and requirements listed again. You can add more steps using the "+STEP" button on the right. By clicking Save you can then finally create the schedule.