How can I add Keywords to existing campaigns?

How can I add keywords and targets to campaigns?

Option 1: Adding in product segment

To add keywords in product segments, the ad groups to which the keywords should be added must be connected in a row with a focus in the structure of the product segment.

You can first open the Campaign Creator. It is important that you select the focus of the row in which the ad groups to which the keywords should be added are connected. Now select matchtypes and bids for the new keywords. On the last page you can enter the keywords.

If you now click on Save, no new campaigns will be created because ad groups are already connected in the row with the selected focus for the selected match types. Instead, the keywords entered are added to the ad groups already connected.

Option 2: Add keywords with individual match type

Alternatively, you can select the campaign and ad group in the Discover view and manually add the keyword via "+Targets". Here you will be asked for the bid and the match type. The keyword will then be added to this ad group only.