What is a product segment?

What exactly is a product segment and what is the difference to an ad segment? What functions are there?

With product segments, you can easily group products and thus control automations at product level. There are no limits on how many products can be in a product segment. You can also create segments for individual products or create a segment for all of your products.
You can find out more about creating product segments in this article.

What exactly is a product segment? 

A product segment is a unit in which you can group products and control the advertising of the ad groups for these products. When creating such a segment, you can not only give the product segment a name, but also decide which product or products should be included in this segment. You can therefore freely design your structure, how many product segments there should be and which products are contained in which segments.

Which functions can I use for a product segment?

Within a product segment, you can create rows in which you can link existing campaigns for the products in the segment and create new campaigns. You can then have these campaigns automated by BidX and use both ACOS automation and keyword management. 

What is the difference to an ad segment?

In product segments, you can better control advertising for specific products or product groups, i.e. at product level. The structure within the product segments is also necessary for keyword management. With ad segments, you can create cross-product automations and individual rules for campaigns, ad groups etc.. With ad segments, you can therefore better control advertising at campaign level.