Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

What Is the DSP Dashboard and How Do You Use It?

The DSP Dashboard gives you a clear overview of your Amazon DSP campaign performance. Easily track orders, line items, creatives, and key metrics like ROAS, CPM, and CTR.

Table of Contents

  1. Overview
  2. Accessing the Function
  3. Step-by-Step Guide
  4. Settings & Options
  5. Limitations & Special Notes
  6. Tips & Best Practices

Overview

The DSP Dashboard presents your most important DSP data in a customizable workspace made up of cards and charts. You can quickly switch between different time frames and filters, add new analytics elements, and organize the dashboard layout to suit your needs. Completed dashboards can be exported, or you can set up a regular schedule for automated reports. In your dashboard overview, DSP dashboards are always marked with the “DSP” badge.

The DSP Dashboard enhances the standard PPC dashboard with DSP-specific performance indicators and views, adding metrics tailored to DSP. Alongside the regular KPIs (impressions, clicks, CPC/CTR, costs, ACOS/ROAS, sales), it includes additional DSP metrics not available in the normal dashboard. These include CPM (cost per thousand impressions), DPV (detail page views), units sold (including all variant totals), ECPP (effective cost per purchase, including NTB variants), NTB metrics (new-to-brand: orders, order rate, % NTB, sales, units), VCR (video completion rate), and ATC metrics (add to cart, by clicks/views and totals). DSP attribution breakdowns such as total order clicks/views are also provided. These metrics give insights into DSP funnel and upper-funnel performance, which aren't available with PPC data.

The analysis structure differs, too: While the PPC dashboard offers a broad set of dimensions like marketplace, campaign, product, tag, portfolio, keyword, search term, ad format, or bidding strategy, the DSP dashboard focuses on just a few relevant dimensions: report date, DSP combo, and DSP order name. Funnel charts are disabled in the DSP dashboard to avoid inconsistent visuals. The DSP dashboard uses an advertiser context (advertiserId) rather than just the company level, and both requests and default seeding factor in this context. The UI clearly marks DSP dashboards with a “DSP” badge, and the metrics picker automatically displays DSP-specific KPI groups. In the filter dialog, the product preview is omitted, since product data isn’t relevant in the DSP context.

In summary, the DSP dashboard adds upper-funnel and awareness-oriented KPIs to the PPC perspective while narrowing the dimensions to what’s relevant for DSP. This makes it easier to separate activation (PPC) from awareness/remarketing (DSP) analysis and provides clearer attribution with NTB, VCR, and ATC metrics and CPM/DPV data.

Accessing the Function

To use the DSP Dashboard, go to Dashboards in the main menu. There, either select an existing DSP Dashboard (noted by the “DSP” badge) or create a new one. If needed, you can sort all available dashboards or add a new one. To set up a DSP dashboard, your BidX account must have at least one DSP advertiser connected.

Step-by-Step Guide

Step 1: Select or Create a DSP Dashboard

Open the Dashboards section. You can now use the dropdown to pick a dashboard with the “DSP” badge and immediately work with your DSP data. To create a new dashboard, click Add.

Enter a suitable name in the Dashboard Name field, select DSP as the type, choose the desired DSP Advertiser, and set the Dashboard Currency. Click Create to save your new DSP dashboard. If you don’t yet have DSP access, the system may prompt you with a notice like “Get started with DSP” – follow the instructions to connect your advertiser account.

Step 2: Add Content or Use Standard Setup

If your dashboard is still empty, you’ll see prompts like “There are currently no charts in this dashboard.” Use Add Element to insert your own charts, or start with Insert Standard Data to load a set of pre-configured DSP charts.

Step 3: Flexibly Adjust the Layout

To optimize your view, you can change the layout at any time. Open the Settings menu via the three-dot button and enable Edit Layout. Now you can rearrange and resize all charts using drag & drop. Save applies your new layout, while Cancel discards changes. These functions require sufficient editing rights.

Step 4: Temporarily Set Date Range and Filters

In the Temporary section, you can quickly set a Date Range or specific Filters. These settings only apply to the current analysis session and are not permanently saved. This is ideal for quick reviews of your DSP metrics.

Step 5: Manage, Duplicate, Share Your Dashboard

Through the Settings menu (three dots) and Dashboard Settings, you can edit the name, currency, or other display options. Use Export to share your dashboard, Duplicate to create template versions, and Delete to remove a dashboard. Use Manage Templates for reusable dashboard setups, and Global Targets to set specific KPI targets for your evaluations.

Extra: Export Dashboards and Schedule Deliveries

Select Export from the Settings menu. In Export Dashboard, you can export via Email or Link. Add a company logo, custom colors, and a suitable title as needed. Add extra recipients in the BCC mails field. The Frequency option lets you schedule exports, such as weekly or monthly. Exports can optionally respect the current date range and will use the chosen branding. While the export is created, certain settings may be temporarily unavailable. With the right permissions, you can even select and export multiple dashboards at once.

Settings & Options

In Dashboard Settings, you set the name, currency, and display options for each dashboard. Manage Templates lets you create, enable, or disable central templates for similar dashboards. The Global Targets feature enables you to define specific KPI goals that are displayed directly in the relevant charts.

Limitations & Special Notes

  • To use DSP dashboards, you must have connected DSP Advertisers.
  • Filters and date ranges set temporarily only apply to the current page and are not saved.
  • The export process may take several minutes, especially when scheduled exports are set up for many recipients.

Tips & Best Practices

  • Create separate DSP dashboards for each of your DSP Advertisers to ensure clear comparisons and organization.
  • Use the Sort function to keep your most important dashboards at the top of the list.
  • Schedule regular exports with the Frequency setting and add all relevant stakeholders in the BCC mails field.
  • Set Global Targets to easily identify performance gaps at a glance with target vs. actual comparisons.
  • With Duplicate, you can reuse successful setups as templates for other campaigns, brands, or regions.