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How Does the Scheduling Function in BidX Work?

With the Scheduling feature, you can automate your advertising based on your individual timing and performance needs.

Table of Contents

  1. Overview
  2. Accessing the Function
  3. Step-by-Step Guide
  4. Limitations & Special Notes
  5. Tips & Best Practices

Overview

The Scheduling feature is a modern automation solution that lets you manage your Amazon campaigns and products according to set schedules or specific performance metrics. Typical use cases include activating or pausing campaigns at certain times of day, fine-tuning around special events (like Black Friday), or automatically responding to live KPIs such as Best Seller Rank (BSR), stock levels, and visibility.

  • Time-based optimization for daily timing and seasonality.
  • Automated reactions to essential metrics.
  • No need for manual monitoring and adjustment.
  • Scalable management for many campaigns at once.

Accessing the Function

To use the Scheduling feature, first open the Management section and then select the Schedule tab. In this area, you can create new schedules, manage existing ones, and see an overview of all currently active, paused, or scheduled automations.

Step-by-Step Guide

Step 1: Name your schedule

Click Create New Schedule and enter a descriptive name, such as “Black Friday Boost” or “Daytime Optimization.” A clear name helps you stay organized later.

Step 2: Select the schedule type

In the next step, choose the type of schedule that fits your automation goal:

  • Time of Day: Controls actions based on the time of day (e.g. morning, afternoon, evening).
  • Date Range: Controls actions for certain time periods like promotions or events.
  • KPIs: Metric-based automation, for example by BSR, inventory, or SOV.

Step 3: Choose marketplace

Decide on which Amazon marketplace the schedule should apply. Options include Germany, UK, France, Spain, Italy, USA, Canada, Mexico, Japan, Australia, India, and more.
Note that each schedule can only be set for one marketplace at a time.

Step 4: Select the application scope

Choose whether the schedule should apply to campaigns or products.

Step 5: Define target audience for the schedule

Define the target campaigns or product groups for your schedule. You can select them by:

  • Keyword search
  • Multi-selection from lists
  • Pattern-based name selection (e.g. all campaigns with a certain prefix)

You can also apply filters, such as by campaign name, portfolio, assigned tags, or ASIN.

Step 6: Configure actions and timing

Depending on the schedule type, adjust actions and execution times:

  • For Time of Day schedules:
    Create an action-based weekly plan. For each day and time slot (e.g. morning, afternoon), you can set these actions:
    • No change: Don’t change anything
    • Status On: Activate
    • Status Off: Pause
    • Increase bids: Raise bids by a percentage
    • Increase budgets: Raise budgets by a percentage
    • Increase budgets & bids: Adjust both bids and budgets by a percentage
    The setup is usually done via a user-friendly heatmap that lets you define actions per time slot with colored codes and a simple click. You can also copy and paste actions between days.
  • For Date Range schedules:
    Choose the date for the action to run and select what should happen. You can pick:
    • Status > Activate: Activates assigned campaigns or products at the chosen time.
    • Status > Pause: Pauses the selected entries.
    • Increase bids: Raises bids by a percentage.
    • Increase budgets: Increases budgets by a percentage.
    • Increase budgets & bids: Increases both budgets and bids by a percentage.
  • For KPI-based schedules:
    Select a metric like BSR, inventory, SOV, or external KPIs. For different value ranges, define the appropriate action (e.g. for BSR 1-200: increase bids; for BSR 201-5000: no change; for BSR 5000+: pause campaign).

Advanced settings

Set priority for your schedules. When multiple schedules overlap, the one with higher priority is applied first. You decide priority in the overview by arranging schedules – those at the top come first. For KPI-based schedules (e.g. BSR), you can also define what should happen if the product category changes (keep, reset, or stop the schedule).

Management and monitoring

Organize your schedules in themed folders like “Season,” “Performance Automation,” or “Tests.” The status area shows which schedules are active, paused, or upcoming. Detailed execution logs show exactly when actions were taken and how they affected selected campaigns or products.

Limitations & Special Notes

  • Execution times: Daytime and season schedules are checked once per day, while performance schedules are checked every four hours.
  • Time zones: Every action refers to the Amazon marketplace time zone of the profile. This is especially important for international accounts.
  • Schedule conflicts: If several schedules affect the same campaign at once, the schedule with the highest priority applies. It’s best to test new schedules carefully.

Tips & Best Practices

  • Assign specific and descriptive names to your schedules (like “Black Friday Boost 2024” instead of generic terms).
  • Test new schedules on a small scale first to spot potential issues.
  • Document the purpose, goal, and planned actions for each schedule – this makes later analysis easier.
  • For daytime schedules, use the heatmap to identify real performance patterns and adjust gradually (start, for example, with boosts between 10 and 30 percent).
  • Always consider local time zones for international campaigns.
  • For performance schedules, set realistic thresholds based on your historical data. Avoid extreme or risky automation – moderate tuning is usually more sustainable.