What do my products need tags for? How can I assign tags and can I manage them afterwards?
Tags can be used, for example, to group product variations or different models into superordinate categories. For example, you can use the tags "sandals" and "sneakers" for shoes. You can then later create product segments based on these tags and thus control your campaigns based on the tags.
How do I assign tags?
You have several options for assigning tags to your products. On the one hand, you can assign a tag to each product individually by clicking on "Add tag" in the product tab and entering the desired tag.
You can also assign tags to several products at the same time. To do this, you can select products via Multiselect to the left of the product or select all products directly. You can then add an existing or new tag to the selected products via the "Choose action" tab under "Add tag".
How do I manage my tags?
You can easily remove the tags of individual products manually in the product overview.
However, if you want to remove a specific tag from each product, you can do this in the settings at the top right under "Edit tags".
Here you can also change the name of a tag that has already been assigned retrospectively. This means that you do not have to remove all tags and add new ones if you want to assign a new name to a tag.
