Why Is the "Last Adjustment" Column Needed?
The "Last Adjustment" column lets you quickly see how long it has been since the BidX algorithm last made a bid adjustment for a specific target.
Answer
The Last Adjustment column shows how many days have passed since the last automatic adjustment was made by the BidX algorithm for a specific target. This is especially useful for checking if your automations are running reliably or if certain targets might need your attention. It helps you spot unusual activity faster and respond if needed.
Accessing the Function
You can find the Last Adjustment column in the main menu under Analytics on the Targets tab. This section includes various tabs such as Marketplaces, Portfolios, Campaigns, Ad Groups, Targets, Negative Targets, Product Ads, and Search Terms. The Last Adjustment (German: Letzte Anpassung, English: Last Adj.) column is only shown by default on the Targets tab.
Limitations & Special Notes
- The Last Adj. column is only visible on the Targets tab. It only tracks automatic adjustments by the BidX algorithm. Manual changes do not affect this value.
- If there haven't been any algorithm events yet, the column will remain empty.
- Updates happen regularly, but there might occasionally be short delays.
- For more detailed adjustment information, check the Adjustment Logs.
Tips & Best Practices
Use the Last Adj. column as an early warning system: specifically review targets where “> 60 days” is displayed. You can also combine this column with additional filters to quickly find older or high-cost targets. If you notice a target hasn't been updated for a long time and performance is weak, check whether your automation rules are set up correctly or need improvement.