Why and How Should I Use Individual Rules?
Individual rules let you manage bidding and keywords/ASINs according to your exact preferences, making advanced adjustments beyond standard automations.
Answer
You should use individual rules when you want to precisely define how and when bids are adjusted or when keywords or ASINs are edited– either independently or in addition to your existing automation. The process is simple: Each rule follows an IF-THEN logic. As soon as a defined condition is met, the associated action is automatically executed. This allows you, for example, to specifically increase or decrease bids or to control which keyword actions are triggered.
Besides continuously running rules, you also have the option to create one-off, scheduled actions using the New One Time Rule feature.
Accessing the Function
To create individual rules, open your desired segment in Segment Management. Within the segment, select either New individual rule or New One Time Rule.
You can find more information on individual rules here.