Which Results Can I Expect?
When can you expect your ACOS to improve and what results are typical when using BidX?
Answer
With BidX, you usually save a lot of time, stabilize your campaign performance, and make more transparent decisions for your advertising. However, please note that there is no guarantee of specific results. The actual effects depend greatly on your market environment, the level of competition, your budget, data quality, and your chosen settings.
You can typically see improvements by tracking KPIs like Sales, ACOS, ROAS, Clicks, Impressions, Orders, CTR, CPC, and CR. You can monitor these values in the Dashboard and Discover. You'll find concrete adjustments to bids or campaign structures in the Adjustment Logs. For time-limited seasonal promotions, you can activate boost values via the Schedule menu to flexibly increase budgets and bids.
How quickly you reach your target ACOS depends on several factors. To enable BidX to optimize your bids in the long term, changes are only made after a minimum number of clicks. The adjustment frequency strongly depends on the number of keywords and the amount of data your account generates.
Usually, you'll see improvements in your performance data after the first 6 to 8 weeks.
Tip: We recommend starting new campaigns with higher bids. This generates more data right from the start, allowing more adjustments to be made early. This way, the optimal bid can be found faster.
If you set an unrealistic target ACOS in the automation, it may not be achieved. With a very low target ACOS, bids might be reduced significantly. While each individual sale may then be cheaper, overall sales may drop due to less frequent ad placements. With a very high target ACOS, bids are increased more often. If you are already the highest bidder for a keyword, further increases will no longer impact performance.