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Where Can I Remove or Add Columns?

With the 'Edit Columns' feature, you control which metrics are shown in your analytics tables.

Table of Contents

  1. Overview
  2. Accessing the Function
  3. Step-by-Step Guide
  4. Settings & Options
  5. Limitations & Special Notes
  6. Tips & Best Practices

Overview

The 'Edit Columns' feature lets you control which columns are visible in your analytics tables. Your choices apply to each area – such as "Campaigns," "Targets," or "Search Terms" – and are saved individually for your user account. This reduces visual clutter and makes sure you always see the KPIs that matter to you.

Accessing the Function

In Analytics, navigate to your desired area, such as Marketplaces, Portfolios, Campaigns, Ad Groups, Targets, Negative Targets, Product Ads, or Search Terms. In each table's header, you'll find the Edit Columns button.

Step-by-Step Guide

Step 1: Select an Area

Open Analytics and choose the tab you want to customize, such as Campaigns. Note that changes apply only to the currently selected level.

Step 2: Open the Columns Dialog

Click Edit Columns in the table header. A dialog will open, providing a description and sections for each level.

Step 3: Select a Level in the Dialog

In the dialog, you'll see the current section open, but also have options for other areas, such as Marketplaces, Portfolios, Campaigns, and so on. Open the section for the level you want to adjust. You can see how many columns are already selected for each section. Changes to one level do not affect the others.

Note: Some mandatory columns can't be removed and don't appear in the list. These will always remain visible.

Step 4: Choose Your Columns

Select the checkboxes for the columns you want, or use Select All to display all optional columns. Individual checkboxes let you show or hide specific columns as needed.

You can enable a different set of columns for each level – for example, customized columns for Product Ads and others for Campaigns.

Step 5: Save & Close

Once you're happy with your selection, click Save at the bottom of the dialog. Your table will update with your new column selection, which will automatically be restored on your next visit. To cancel without saving changes, click Close.

If you make a lot of changes, it may take a moment for the table to update.

Step 6: Change Later

You can adjust your columns at any time: just open Edit Columns again, check or uncheck as needed, and save your new selection. Your changes will take effect immediately for your current view.

Settings & Options

You can configure your column selection separately for each Analytics area – for example, different sets for Campaigns, Product Ads, or Search Terms. Your configuration is saved permanently to your user account. Mandatory columns essential for the system cannot be removed from the display.

Limitations & Special Notes

  • Some core columns can't be deselected and therefore don't appear in the selection list.
  • Frequent changes have technical limits, but most adjustments are applied right away. Changes in one view (such as Campaigns) do not affect other areas like Ad Groups or Product Ads.
  • The column configuration stays available even if no data is shown.

Tips & Best Practices

  • Limit your display to the most important KPIs for each level to keep a clear overview.
  • Review your columns regularly, especially after workflow changes, and update them to fit your new information needs.
  • For easy comparison between levels, align your column selection to similar KPIs where possible.