Where Can I Find the Adjustment Logs and What Options Do I Have?

Table of Contents

1. Overview
2. Accessing the Feature
3. Step-by-Step Guide
4. Settings and Options
5. Limitations and Special Features
6. Tips and Best Practices

Overview

The Adjustment Logs provide a central overview of all changes made automatically via Automations or Rules. For each execution, you see how many adjustments were made, the exact date, the country involved, and a concise summary. By clicking Details, you can view exactly what was changed for each process, categorized into Bid Adjustments and Structure Adjustments. You can also export logs or revert individual adjustments within a defined timeframe.

Accessing the Feature

You can find the Adjustment Logs under Segment Management in the main menu. There is a dedicated Adjustment Logs tab, which takes you directly to the overview.

Step-by-Step Guide

Step 1: Open the List of Logs

Navigate to Segment Management and select the Adjustment Logs tab to access a tabular overview. Each row shows the Date of change, the Country (including flag and AMS note, if applicable), and a Summary – either “No changes” or an entry such as “3 successful” with a link to Details. Use the Export Logs button to download the data. If no logs are available, you will see a message, and the list is limited to 50 entries per page.

Step 2: View Details

Click Details in the Summary column to view all adjustments for that run. There are two tabs: Bid Adjustments and Structure Adjustments.

The Bid Adjustments tab includes info such as campaign, ad group, target, old/new value, the precise adjustment, the rule applied, and an option to undo the change.

The Structure Adjustments tab documents changes such as new or paused keywords, ad groups, or campaigns. If no changes are present in a tab, a message says, “No changes this time! Everything is up-to-date :-)”. Where available, you can use the Undo button in the respective row to revert the change.

Step 3: Export Logs

Clicking Export Logs opens the Rule Log Export dialog. Here you can select the desired date range and relevant marketplaces. Click Export to download an Excel file (.xlsx) with two sheets: Bid Adjustments and Structure Adjustments. If you do not select a marketplace or date, a message will appear and the export will not start.

Step 4: Undo Adjustments

In both detail views, each row provides an Undo button, as long as the change is recent and hasn’t already been undone. Click to restore the previous bid or archive newly created structure elements. Changes are shown immediately (status: successful, too old, or already undone). If the adjustment is too old or already reverted, you will see a notification.

If you click Undo on the main Adjustment Logs page, all adjustments from that run will be reverted.

Settings & Options

• The Excel export creates a ruleLogDetails.xlsx file with the two sheets Bid Adjustments and Structure Adjustments. The columns include date, profile, campaign, ad group, target/name, old and new value, change, the applied rule, and other details.

Limitations & Special Features

• The undo function is only available for two days after the adjustment. After that, you’ll be notified that the change is too old and can’t be reverted. Other explanations may include that the change is already undone.
• The list and exports may take some time with large data volumes, and the view is limited to 50 entries per page.

Tips & Best Practices

• Before reverting a change, check the Applied Rule or Details columns in Bid Adjustments or Structure Adjustments to understand the reason for the change.
• Use the Log Export to specifically analyze periods or countries and share the data with your team.
• If Undo is no longer available, check the change date and set a manual correction if necessary.
• Regularly analyze details to spot patterns, such as frequently added negative keywords or unusual bid changes – this allows you to optimize your automations and individual rules.