Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

What Is the Attribution Window and Where Can I Change It?

The attribution window determines how advertising success is shown in your dashboard. It sets how long a conversion after an ad click is attributed to your campaign, so you get more accurate KPIs and insights into your ad performance.

Table of Contents

  1. Overview
  2. Accessing the Function
  3. Step-by-Step Guide
  4. Limitations & Special Notes
  5. Tips & Best Practices

Overview

The attribution window defines the time period after an ad click or impression in which conversions like orders or revenue are still attributed to your campaign. You can choose between a shorter or longer timeframe, so your dashboard metrics match your needs – whether your products have a quick or longer buying decision cycle.

Accessing the Function

You can set the attribution window directly in your account settings. Open the Account Settings section and go to Tool Settings. On this page, you will find the Attribution Window in Dashboard option.

Step-by-Step Guide

Step 1: Choose the Right Timeframe

First, go to Account Settings > Tool Settings and look for the Attribution Window in Dashboard section. Here you'll see a dropdown menu with the available attribution window options. You can choose from:

  • 7 days (Amazon Standard): This window is best for products and industries where customers purchase soon after seeing an ad. It’s the default behavior for many platforms.
  • 30 days: This longer window is suitable for products with longer decision cycles, where more time usually passes between the ad click and purchase.

Step 2: Save Your Changes

After making your selection, click Update to save your chosen timeframe. Once updated successfully, you'll receive a confirmation: "Settings were saved successfully." If something goes wrong, you’ll see: "Settings could not be saved. Please try again."

Limitations & Special Notes

You can only choose between 7 days (Amazon Standard) and 30 days. This setting only affects how metrics are displayed in your dashboard and does not impact other areas.

Tips & Best Practices

It's best to start with the default 7-day window and monitor your KPIs. If your products usually have longer decision cycles, switch to 30 days for a more realistic picture. After launching new campaigns or making major changes, evaluate both windows and compare results to maintain consistency. Keep the chosen window as constant as possible for week-over-week comparisons. Document within your team which window is currently used to avoid misunderstandings during analysis.