What Is Segment Management and How Does It Differ From Product Management?

Segment Management is the advanced structure within the BidX management area. Its goal is to make working with campaigns, automations, and rules more straightforward and intuitive. Unlike the previous approach that focused mainly on the product level, the new system puts the segmentation of your campaigns at the center.

What Is Segment Management?

Within Segment Management, you can create segments. A segment groups together campaigns that you want to manage according to your own strategy, such as by brand, target ACOS, strategy, or marketplace.

For each segment, you can assign one or more automations and individual rules. You first decide which campaigns belong together, and then centrally define how BidX should manage the bids for this campaign group. This approach also aligns with the logic of the Amazon Ads Console, where most sellers work on the campaign level.

Difference From Product Management (Legacy)

Previously in Product Management, automations and rules could be set up in two different places: either on the product level in “Product Management,” or separately in the “Automation & Rules” area. This was often confusing for many users.

Segment Management simplifies this:

• There is no longer a "product level," but instead segments that group campaigns according to criteria you choose.
• Automations and rules are directly attached to these segments.
• You now manage everything at the campaign level and can easily see which logic applies to each campaign group.

What If I’m Still Using the Old Product Management?

If your account is still based on the old Product Management (Legacy), you can migrate to the new Segment Management. Detailed instructions are provided in a separate knowledge base article.

Tip: We recommend making the switch to benefit from the clearer structure and easier management of your campaigns and automations.