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What Is BidX?

BidX is a powerful platform for optimizing and managing your Amazon ad campaigns – offering automation, analytics, and centralized control.

Table of Contents

  1. Overview
  2. Accessing the Function
  3. Getting Started
  4. Features Overview
  5. Tips & Best Practices

Overview

BidX is a versatile, fully web-based Software-as-a-Service solution for managing and optimizing Amazon and Walmart PPC campaigns. The platform helps you save time, reduce costs, and efficiently manage all your advertising activities using intelligent, AI-driven processes. In addition to automation and analytics, you'll have access to features like multi-account and multi-marketplace management, role-based user administration, integrations with third-party systems, and comprehensive reporting capabilities.

Key advantages include extensive automation for bid and keyword adjustments, centralized monitoring of all KPIs, and scalability for even large campaign portfolios. BidX supports all Amazon marketplaces worldwide and offers dedicated integration for Walmart advertising.

Accessing the Function

The BidX platform is fully web-based and can be used with any current web browser. Whether you're a solo entrepreneur, a larger brand, or an agency, once you've registered and set up your account, you can access all features directly from your personal dashboard. Clear navigation points are available for different modules such as campaign management, automation, and reporting.

Getting Started

The onboarding process is clearly structured so you can get started quickly:

  1. Registration: Create your free BidX account.
  2. Account Connection: Link your Amazon Advertising Console and Seller Central accounts in just a few clicks.
  3. Profile Setup: Select the desired marketplaces and currencies to configure your portfolio to your needs.
  4. Data Import: Your last 60 days of advertising data will be imported automatically during initial setup.

After your first login, it's recommended to create your own dashboard and then set up ad segments. Next, you can set up automations and individual rules for your campaigns within the segments, create new campaigns, and configure your keyword management settings. You can also connect integrations like Sellerboard or VentoryOne.

Features Overview

  • Dashboard: Create and optimize custom dashboards showing all relevant KPIs, charts, and tables. Use drag & drop, filter by campaigns or ASINs, and compare data over time.
  • Discover: The central campaign management for Sponsored Products, Sponsored Brands (including video), Sponsored Display, with advanced analytics and bulk editing. Take advantage of list views, powerful filters, and export options.
  • Segment Management: Build ad segments to optimize your campaigns with custom rules or automations. Plan budgets and schedules for specific times of day, seasons, or KPIs. Create individual rules for bids, keywords, negative keywords, and more. Assign rules priorities, active periods, and special execution conditions.
  • Integrations: Easily link BidX with solutions like Sellerboard for profit analysis or VentoryOne for inventory forecasting, and create dynamic performance correlations between sales, profitability, and your ad activities.
  • User Management: Working in an agency? Set up different user roles with tailored permissions. This makes teamwork efficient, allows for multi-client structures, and gives you flexible rights management.

Tips & Best Practices

  • Focus on the most important KPIs in your dashboard and conduct weekly reviews.
  • Start with simple automation rules at first, so you can easily monitor their impact.
  • Gather enough historical data before implementing complex automations.
  • Maintain a consistent campaign structure: use meaningful names, clear segmentation, and a well-planned keyword strategy.
  • Create dedicated dashboards for different areas of analysis and teams.
  • Regularly review budgets and schedule settings in light of seasonal trends and your performance goals.

You can also find further support through BidX’s comprehensive support channels – via chat, email (support@bidx.io), the Knowledge Base, as well as webinars, video tutorials, and personal onboarding calls.