How Does the Keyword Management of the BidX Automation Generally Work?
With BidX Keyword Management, you can automatically move search terms between ad groups and match types – no manual effort required.
Answer
Whenever you save an automation or individual rule with Keyword Management and the default settings, BidX automatically enables the matching keyword and negative keyword settings in the background. Our default settings ensure that profitable search terms are successively moved from auto ad groups into broad, phrase, and exact ad groups, as well as into product targeting. At the same time, the original campaigns are blocked with the appropriate negative keywords (or targets), so your ads do not run for the same keyword twice and your budget is protected. Broad and phrase keywords are also automatically moved to more precise match types as soon as they perform well. For this to happen, each rule checks your key performance indicators (such as ACOS or ROAS). Only when a search term meets your defined thresholds will it be moved up. This way, only successful keywords or search terms end up in the higher campaign levels. New keywords always land in the “corresponding” ad group for each product and match type. The assignment is based on the Keyword Management settings you have set up. BidX then automatically detects which ad group belongs to each product and match type and places the new keyword there. This keeps your campaign structure clean, and keyword harvesting works at scale and is traceable.
If you prefer, you can also edit the default settings and apply your own logic. You can define a fixed starting bid or a percentage adjustment of the current bid for each newly created keyword.
Accessing the Function
You will find the rules for moving keywords when creating a new individual rule or automation in BidX. This allows you to set up different logics for each new rule if needed. You can also adjust the logic at any time afterwards by selecting “Edit individual rule.”
Tips & Best Practices
- Start with the defaults: The predefined moves generally cover Amazon’s recommended flow from Auto or Broad to Exact in the best way.
- Always use the relevant Neg. Phrase and Neg. Exact to prevent the same search term showing up multiple times.
- Enable the Broad Match Modifier for Sponsored Products or Sponsored Brands if you want wide but relevant targeting.
Additional note: The default keyword moves in the default settings are as follows (each without bid adjustments):
- Auto → Broad: Positive, Neg. Phrase
- Auto → Phrase: Positive, Neg. Phrase
- Auto → Exact: Positive, Neg. Exact
- Auto → PAT: Positive, Neg. ASIN
- Broad → Phrase: Positive, Neg. Phrase
- Broad → Exact: Positive, Neg. Exact
- Phrase → Exact: Positive, Neg. Exact