How Does the Filter Function Work?

Table of Contents

1. Overview
2. Accessing the Function
3. Step-by-Step Guide
4. Settings & Options
5. Limitations & Special Notes
6. Tips & Best Practices

Overview

With Analytics filters, you can narrow down extensive tables based on any criteria. In every view – like Campaigns or Search Terms – you can select relevant filters that matter for your analysis. Use operators like “Equals” or “Contains” to filter for keywords, KPIs, or IDs precisely. Active filters are displayed as chips and can be edited, added, or removed at any time. You always see which filters are currently active, and you can click to reset filters individually or all at once.

Accessing the Function

You will find filters by following this navigation: Main Menu > Discover > Analytics.
Inside Analytics, you can switch between the tabs Marketplaces, Portfolios, Campaigns, Ad Groups, Targetings, Negative Targetings, Product Ads, and Search Terms. The filter section is prominently placed at the top of the Analytics page. Here, you'll find the options Global Filters, Add Filter, Reset Filters, and Copy URL.

Step-by-Step Guide

Step 1: Open the Analytics Section

If you want to use filters, navigate to Analytics and choose your desired section. Click the + Add Filter button to set your filters.

The filters you choose are shown as individual chips. Right next to these chips, you'll find the buttons Reset Filters and Copy URL. Up to four selected values are displayed directly in the filter chip; additional values are grouped with a +N indicator. Clicking a chip opens its detailed settings.

Pay attention to any warning symbol on a filter chip: This indicates that a filter is not active in the current view, for example, if a campaign filter is set in the Marketplaces tab.

Step 2: Add a Filter

To add a new filter, click on Add Filter. This opens a panel with a search bar (“Filter by…”) and a grouped list of all available filters. Groups are based on data such as General, Portfolios, Campaigns, Targetings, and so on. Use the search function to easily find filters by name, for example “ACOS,” “Sales,” or “Campaign Name.” After selecting a filter, a new filter chip appears and its entry field opens. Some filters – like various KPI filters – can be used multiple times with different conditions.

Step 3: Set Operator and Values

In the entry field, choose which operator you want to use and enter the appropriate value(s). For numeric or KPI filters, operators include "Equals," "Greater Than," or "Less Than or Equal To." For text filters, operators like "Contains," "Does Not Contain," or "Multiple" are available. For lists with many entries, such as campaigns or targetings, you can use the search to quickly select and select or deselect multiple options at once.

Example: If you want to see all campaigns with an ACOS below 25, go to the "Campaigns" tab, select the ACOS filter, then choose the operator Less Than and enter 25.00 as the value. Click Apply to activate the filter.

Use "Equals" for exact name searches and "Contains" for partial matches. For status and type filters, simply choose from predefined options such as "Enabled," "Paused," or "In Progress."

You can use "Cancel" to exit the filter entry without saving. The filter is only added and shown as a chip after you click Apply.

Step 4: Edit or Remove Filters

To edit an existing filter, click on its chip. Any changes you make to the operator or value are applied after clicking Apply again. To completely remove a filter, just click the small x on the chip. If multiple filters of the same type are active (such as multiple KPI filters), you can edit or remove each of them independently.

Step 5: Reset All Filters or Share the View

Click Reset Filters to remove all active filters with a single click and view the full, unrestricted data again. The Copy URL button lets you copy the complete URL – including filters, date range, and current tab – which makes it easy to share your analysis with your team or save it for future use.

Settings & Options

You select the time period for your analysis separately using the date indicator in the page header – with the arrow buttons beside the date display you can flexibly choose options like Last 30 Days, Next 30 Days, or use the calendar icon to pick a custom range to match your filters.
The selection of visible columns (using Edit Columns) is independent of your filters. This only affects which columns are shown, not which values are filtered.

Limitations & Special Notes

• Not every filter works in every tab. You can see whether a filter is active by looking at its chip. If a warning symbol appears with the note "Filter is not applied in the current view.", the filter is set but does not affect the selected tab.
• For very large lists, the search function is especially helpful for targeted filtering.
• "Select All" usually only applies to the currently visible results in longer lists.

Tips & Best Practices

• Use Copy URL to easily share your analysis with colleagues or to save it for later review.
• Always check if filters are active in the current tab and look out for the warning symbol to avoid confusion.