How Does the Campaign Creator Template Work?

Table of Contents

1. Overview
2. Accessing the Function
3. Step-by-Step Guide
4. Settings & Options
5. Limitations & Special Notes
6. Tips & Best Practices

Overview

The Campaign Creator Template lets you define the default setup for your Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display campaigns. This template is used every time you create new campaigns, so you benefit from automatic filling of all key values such as naming, budgets, bids, match types, strategies, and more. This ensures efficiency and a consistent structure for your campaigns.

Accessing the Function

You can find the Campaign Creator Template in Segment Management under Settings, then Campaign Creator Template. Once your template is set up, your specifications are automatically applied in the Campaign Creator each time you create new campaigns.

Step-by-Step Guide

Step 1: Define General Settings

Start with the general settings in the Campaign Creator Template. Choose the focus you want from the Focus dropdown. This determines which product or campaign groups your template applies to. Enter your preferred naming rule for campaigns in the Campaign Syntax field, such as {Ad Type} | {Match Type} | {Focus} | {ASIN}. You should also fill in the Ad Group Syntax field accordingly. Note that the placeholder {Match Type} is mandatory. If you select a focus, {Focus} must also be included in the syntax. Errors or missing placeholders are shown instantly and must be fixed before you can continue.

Step 2: Configure Sponsored Products

In the Sponsored Product Ads section, set your default values for Sponsored Products. Enable the desired Match Types (Auto, Category, Product, Broad, Phrase, Exact) using the checkboxes. For each type, set a Daily Budget and Bid. The starting bid cannot exceed the daily budget; if it does, the bid will be reduced to match the budget. Choose your preferred Bid Strategy. Additional fields such as Top of Search, Product Detail Page, Rest of Search, and Amazon Business let you set bid adjustments for each placement as a percentage. The Apply to All feature helps you copy a value across all active match types.

A step is marked complete only when at least one match type is active and all required values are entered correctly. If your naming matches existing campaigns or ad groups, a warning is shown, but you can still proceed and save.

Step 3: Configure Sponsored Brands

In the Sponsored Brands section, enable the desired Match Types and set a Daily Budget and Bid for each. The bid cannot be higher than the daily budget – if it is, it's automatically corrected. Use the Automatic Results toggle to enable automatic bid optimization for each type. Apply to All is also available for speeding up configuration across variants.

You can only save the template once all required fields are valid.

Step 4: Configure Sponsored Brands Video

Open the Sponsored Brands Video section (visible if video campaigns are part of your setup). The settings are the same as for Sponsored Brands but apply specifically to video campaigns.

Step 5: Configure Sponsored Display

In the Sponsored Display section, set your defaults for the category, product, and retargeting match types. Choose a Daily Budget and Bid for each. Sponsored Display has special rules: bids must always meet a proportionate budget limit, and bids that are too high are automatically reduced. The Bid Optimization field lets you choose between conversion or page view optimization (depending on variant and billing type). For Sponsored Display Video (if available), similar principles apply and there is a separate bid field for video.

Invalid combinations or missing required inputs must be corrected before moving on.

Step 6: Save and Finish

Click Next to move through each step. You can only finish once all required fields are correctly filled. Click Save to save the entire template. From now on, the Campaign Creator will use these default settings for all new campaigns. If any information is missing or incorrect, you'll get an immediate warning – just correct the marked fields and save again.

Settings & Options

The Campaign Creator Template is part of the Segment Setup under Setup. After your initial setup, you can create new campaigns in the Campaign Creator – the default values shown are pulled directly from your saved template. Any changes to the template affect only future campaigns, not existing ones. You can adjust the template anytime in Segment Management under Settings > Campaign Creator Template.

Limitations & Special Notes

Access to the setup is tied to the overall setup process: as long as Management Setup is incomplete, you'll automatically be redirected to the setup screens.

All fields are governed by set rules: the syntax fields must include required placeholders like {Match Type} (and {Focus}, if needed), and budget and bid values must stay within market- and currency-specific limits. Especially for Sponsored Products and Sponsored Brands, bids cannot be higher than the daily budget. Sponsored Display may have even stricter requirements (for example, the bid must be lower than a set percentage of the budget).

Placement adjustments (such as in Sponsored Products) always require entering a percentage if the placement is activated. The Audiences feature for Sponsored Products is available only if connected to AMC.

If your naming matches an existing campaign or ad group, you'll get a warning – but you can still save.

Tips & Best Practices

• Use clear naming syntax with placeholders like {Ad Type}, {Match Type}, {ASIN}, and, if needed, {Focus} to ensure uniform and filterable campaign names.
• Start with conservative bid values and adjust them later based on initial performance results. Activate only the match types relevant to you – this makes analysis and optimization much easier.