How Does the Bid Management of the BidX Automation Generally Work?
BidX Automation automatically adjusts your bids based on performance goals and also optimizes keyword management for the best campaign results.
Answer
BidX Automation handles your bid management by continuously adjusting your bids according to the performance target you set. For example, you can choose whether the automation focuses on a target ACOS, Total ACOS, or ROAS. Optionally, the automation can also manage your keywords and negative keywords so that new keywords are added or negatives are set automatically. You have full control over how intensely your bids are adjusted and can specify if the automation should apply to certain campaigns, ad groups, or targets. All changes are clearly recorded in the Adjustment Logs and can be undone quickly if needed.
When you set up an automation, BidX aggregates complete performance data (impressions, clicks, costs, sales, orders) every night since the last bid change. For the first run, this process looks back a maximum of 60 days and only after Amazon’s 72-hour attribution window has passed. The automation calculates only profitability KPIs (such as ACOS, TACOS, or ROAS in different timeframes), compares them with your set automation target, and triggers an adjustment whenever the KPI exactly differs from the target. The adjustment intensity (Cautious, Moderate, Dynamic) controls how large the bid steps are and how much statistical certainty is required. Once an adjustment is needed, the target bid is calculated and then – considering marketplace-specific min and max bid limits – submitted to Amazon as your new bid adjustment. This keeps the automations transparent, focused on measurable profitability, and avoids extreme bid jumps.
Accessing the Function
You can find Automations in Segment Management, allowing you to create automations within your segments.
Limitations & Special Notes
- The automation considers all connected marketplaces and analyzes data from the past 72 hours, or up to 60 days for recent changes.
- All adjustments are processed every night in a single batch.
- If several rules apply at the same time, only the one with the highest priority is triggered.
- Please note that adjustments can only be undone for two days after they have been made.