How Does Bid Management Work in BidX Bid Automation?

Bid Management Automation automatically aligns your bids with your performance target and continually optimizes your campaigns.

Answer

Bid Management Automation handles bid optimization for you by continuously aligning bids with your set target value. For example, you can choose whether the automation should focus on a target ACOS, Total ACOS, or ROAS. You remain in full control of the intensity of bid adjustments and can specify which campaigns, ad groups, or targets the automation should apply to. All changes made are transparently recorded in the Adjustment Logs and can be easily reverted if needed.

When you set up a Bid Management Automation, BidX aggregates complete performance data (impressions, clicks, costs, revenue, orders) every night since the last bid change—for the very first run, up to a maximum of 60 days in the past, but only after Amazon's 72-hour attribution window has passed. Based on this data, the automation exclusively calculates profitability KPIs (ACOS, TACOS, or ROAS for different time frames), compares them to your target, and triggers an adjustment if the target is not met. The automation avoids making drastic bid changes.

Accessing the Function

You can find the Automation feature within Segment Management, where you can create automations for your segments.

Limitations & Special Notes

• The automation takes into account all linked marketplaces and uses data from the last 72 hours for its analysis, or up to 60 days for recent changes.
• All adjustments are processed together each night in a batch operation.
• If multiple rules apply simultaneously, only the one with the highest priority is used.
• Note that adjustments can only be reverted within two days of being made.