How Do the Keyword Management Settings Work?
Keyword management settings are configured directly within a segment when creating or editing a keyword management automation or rule.
The keyword management settings are configured directly within a segment when you create or edit a keyword management automation or rule.
Answer
The global Keyword Management Settings as a separate section in Segment Management no longer exist in this form. The connection settings – that is, which ad formats (SP, SB, SD), match types, and marketplaces are used for keyword management and which campaigns should be excluded – are now configured directly within each individual keyword management automation or custom keyword management rule in the final step.
This means: Each rule has its own settings. However, exclusions you define there will apply to all rules within the same segment.
To learn how to create and configure a keyword management automation or individual rules, check out these articles:
- “How Do I Create a Keyword Management Automation?”
- “How Do I Create Individual Rules?”