How Do I Set Up an Individual Interval Schedule?
Interval schedules let you precisely plan when to adjust campaigns or products – ideal for time-based budget and bid changes during seasonal events or promotions.
Table of Contents
- Overview
- Accessing the Function
- Step-by-Step Guide
- Limitations & Special Notes
- Tips & Best Practices
Overview
With this schedule, you can set up custom time plans for your campaigns or products. You may choose either one-time dates or repeating intervals, such as "weekly," "monthly," or "yearly." You then define the action you want, like Activate, Pause, or Boost your budgets and/or bids. The schedule you create is applied to your selected marketplaces and campaigns/products.
Accessing the Function
You can find this function in the menu under Management and then Schedule. Start creating a new time plan by clicking on the Add Schedule button.
Step-by-Step Guide
Step 1: Create a New Schedule
In the Schedule section, click Add Schedule to create a new entry. This opens the Create Schedule window. Here, assign any name to your schedule – it’s best to use a name that makes it easy to find later.
Step 2: Select Schedule Type and Marketplace
In the modal, under Schedule Based On, choose the type. To set up a schedule for a custom time period, select Date Interval here. Under Marketplaces, select the marketplace where your schedule should be active. Only one marketplace can be selected.
Step 3: Apply To
In the Apply To section, choose what you want the schedule to affect, like specific campaigns or products. On the next page, you can set conditions to define which campaigns or products will be included.
Step 4: Define Intervals
Next, open the section for Intervals. Here you first set the date when your schedule should run.
Step 5: Define the Interval Action
Then select the change that your choice should make. You have the following options:
- Status > Activate: Activates the assigned campaigns or products at the specified time.
- Status > Pause: Pauses the selected entries.
- Increase Bids: Increases bids by a certain percentage.
- Increase Budgets: Increases the budget by a percentage.
- Increase Budgets & Bids: Raises both budgets and bids by a percentage at once.
Once you’ve checked all settings, click Save. Your schedule is now active and will run automatically according to the interval you defined.
Limitations & Special Notes
- For each campaign or product, only one schedule can be active at a time.
- You can only select one marketplace at a time.
- If multiple schedules target the same campaigns, priority is set by the order – schedules at the top have the highest priority.
Tips & Best Practices
- Use clear, descriptive names for your schedules, such as names that include both time period and purpose.
- If you want to adjust budgets and bids together, be sure to use Increase Budgets & Bids – not two separate schedules.
- If you need to manage different time zones, create a separate schedule for each one.