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How Do I Set Up a Time Schedule?

A Time Schedule lets you control when your campaigns or products are automatically adjusted. This saves time and ensures your actions automatically match high- and low-performing hours of the day.

Table of Contents

  1. Overview
  2. Accessing the Function
  3. Step-by-Step Guide
  4. Limitations & Special Notes
  5. Tips & Best Practices

Overview

With a Time Schedule, you define how your campaigns or products should behave during specific times of day and on certain weekdays. You can set up time windows for each day or timeslot and link them to actions (like Activate, Pause, or Increase Bids). An integrated heatmap helps you identify which time frames are particularly important based on key metrics such as “Order Amount,” so you can automate your actions accordingly.

Accessing the Function

To create a new Time Schedule, go to the Management section in the main menu and select Schedule. Click the Add Schedule button in the top right corner.

Step-by-Step Guide

Step 1: Start a New Time Schedule

Begin setting up your schedule by clicking Add Schedule. In the window that opens, you’ll see the title Create Schedule. Enter a clear, unique name in the Schedule Name field.

Step 2: Set the Basis

In the Schedule Based On section, choose the type – for time-based scheduling, select Time of Day to configure the grid.

Then, select your desired Marketplace by clicking on the relevant country flag. Multiple selection is not possible; to schedule multiple marketplaces, create a separate schedule for each one.

Step 3: Set the Selection Method

Use Apply To (Target) to determine if your schedule will apply to Campaigns or Products. This choice influences the available actions: for campaigns, all standard actions are available, while for products, some boost options (like increasing bids or budgets) might be disabled.

Next, decide exactly which campaigns or products the schedule should apply to. Using Set Conditions to Apply to Your Schedule, you can filter your selection further. You can filter by Campaign, Product, or Tag. “ASIN” is not available for time-based schedules.

Set conditions like

  • “contains”: entries that include certain keywords,
  • “does not contain”: entries that exclude specific keywords,
  • “is”, “is not”, “starts with”: for precise filtering.

With multi-selection, you can now choose the right elements.

Tip: If too few or too many entries are included, adjust your conditions or selector.
Use “Add OR Block” to add more OR groups. You can remove groups using the minus icon.

Step 4: Set Time Windows and Actions

Now decide what should happen throughout the day. For each time window, specify which actions should take effect and when.

The view shows a week overview (Mon–Sun as columns) and timeslots per day (12am–6am, 6am–12pm, 12pm–6pm, 6pm–12am as rows).

With the KPI dropdown below, you can color the heatmap based on how high the Order Amount or Number of Shipped Items was in recent days. The Heatmap Days entry field lets you set the data time range. Colored highlights help you identify particularly strong or weak slots.

Click the Pencil icon or Edit in each slot to open the action menu:
Status: Set whether the selected campaigns or products are active or paused in each slot.
Increase Bids, Increase Budgets, Increase Budgets & Bids: Enter a percentage to temporarily increase these values for the slot.

Example: Pause from 12am–6am and 6am–12pm, increase bids by 10% from 12pm–6pm, increase bids by 30% from 6pm–12am.

Step 5: Review and Save Your Entries

Finally, review all your settings and click Save to create your Time Schedule. After saving, your new schedule will appear in the overview list.

If any required fields are missing or there is an error, you’ll see a notification. Check to make sure all necessary information is filled out.

Limitations & Special Notes

  • Requirements: Only the KPIs Order Amount and Number of Shipped Items are available for the heatmap. If there is no data, the heatmap might be empty or incomplete.
  • Target Selection: When “Campaigns” is selected, almost all action types are available. For “Products,” boost functions may be limited or disabled.

Tips & Best Practices

  • Use the heatmap to spot high-performing slots based on “Order Amount” or “Number of Shipped Items,” and activate or boost them as needed.
  • After saving, check the order of your schedules so that the most important rules take priority.