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How Do I Limit Automations and Rules to Specific Marketplaces?

You can specify exactly which marketplaces automations and individual rules apply to. This is especially useful if different markets perform differently or you want to apply targeted strategies for each region.

Table of Contents

  1. Overview
  2. Accessing the Function
  3. Step-by-Step Guide
  4. Settings & Options
  5. Limitations & Special Notes
  6. Tips & Best Practices

Overview

By default, segments are created for all marketplaces. However, the settings within the segment – such as automations and individual rules – can be controlled separately for each marketplace. When you set up a segment or view an existing one, you can specify which marketplaces a rule or automation should apply to. This ensures that marketplace-specific needs are met reliably.

Accessing the Function

To start assigning marketplaces, first go to Segment Management and open the Automation & Rules page. Within each segment, you’ll find the Marketplace section and actions like New Automation, New Individual Rule, or New One Time Rule. These allow you to set marketplace-specific parameters.

Step-by-Step Guide

Step 1: Open a Segment

Navigate to Segment Management and open your desired segment. Here you can see, for each automation or individual rule, the marketplaces where they apply.

Step 2.1: Start a New Automation or Rule: Set Marketplace Assignment

Create a new rule or automation within a segment using the three-dot menu and selecting “New Individual Rule” or “New Automation.” On the first page of the dialog, select the marketplaces where the rule or automation will apply. You’ll see flag buttons like DE or US; click these to include or exclude marketplaces. Multiple selection is possible. Selected marketplaces are highlighted, and the automation will only apply to those markets. Note: If you don’t select at least one marketplace, a message will appear telling you that at least one marketplace is required. Then, continue with the setup.

Step 2.2: Edit an Automation or Rule

Open an existing rule or automation in a segment using the three-dot menu next to the desired item, then select “Edit Individual Rule” or “Edit Automation.” On the first page of the dialog, you can update the marketplaces that the rule or automation will apply to. Click Save to apply your changes – the rule or automation will now only apply to the newly selected marketplaces.

Settings & Options

  • The Marketplace dropdown in the toolbar lets you filter by marketplace at any time, so you can quickly limit your view and actions to a specific market. Only the rules and automations for the selected marketplace will be shown.
  • On the segment card under Marketplace, you can instantly see which profiles or marketplaces are assigned and manage these links directly.

Limitations & Special Notes

  • Segments are always global, but rules and automations only apply to the marketplaces you select.
  • At least one marketplace must be selected, otherwise an error message will appear.
  • A maximum of 99 rules is allowed per segment.

Tips & Best Practices

  • Separate your automations and rules by market if targets or strategies differ significantly between countries, such as between DE and US.
  • Use clear names with country codes, such as DE ACOS 25. This makes assignment easier later on.
  • After saving, check the Marketplace section in the segment card to confirm the marketplace assignment is correct.
  • Using the Marketplace filter, you can quickly find all segments active in specific markets at any time.