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How Do I Create Campaigns With the Campaign Creator?

With the Campaign Creator, you can quickly and easily set up different Amazon ad campaigns – no prior knowledge required.

Table of Contents

  1. Overview
  2. Accessing the Function
  3. Step-by-Step Guide
  4. Settings & Options
  5. Limitations & Special Notes
  6. Tips & Best Practices

Overview

The Campaign Creator is a tool that lets you set up new Amazon ad campaigns. It supports the three main ad formats: Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD). You can choose to create specific campaign types individually, or set up multiple types at once. The Campaign Creator guides you through a logical step-by-step process with input fields and helpful tips at each stage to ensure all your campaign settings are correct. This saves time, maintains consistent quality, and simplifies even more complex structures.

Accessing the Function

You can find the Campaign Creator directly in Segment Management by clicking the “Campaign Creator +” button at the top right.

Step-by-Step Guide

Step 1: Select Products

First, select the marketplace and the products you want to advertise by entering their ASINs into the "Select products" field. Make sure the ASINs you enter are correct and available in your ad account.

You can also define the structure: choose whether you want to create a separate campaign and ad group for each ASIN, or if all ASINs should be added to a single ad group.

Step 2: Choose Campaign Type and Structure

Next, choose your campaign formats:

  • Sponsored Products (SP): Product ads in search results
  • Sponsored Brands (SB): Brand ads with your logo and multiple products
  • Sponsored Display (SD): Display ads and retargeting

Please note: Sponsored Brands and Sponsored Display require a brand registered with Amazon. If you do not have a registered brand, these options will not be available.

After this, you set the campaign structure. Choose if you want a budget-oriented structure (one ad group per campaign for simple, precise management) or a structure-oriented setup (all manual ad groups in one campaign for more overview, but less specific control).

Step 3: General Settings

Now set a strategic focus for your campaign. There are predefined options to help you identify your campaign goal. Next, you set the naming convention or syntax for your campaigns and ad groups. You can use placeholders such as Ad Type, Match Type, Focus, or ASIN. For example, “{Ad Type} | {Match Type} | {ASIN} | {Focus}” becomes “SPA | Exact | B0123456 | Generic”. This keeps campaign naming clear and consistent.

You can also optionally assign your campaigns to a specific portfolio.

If you are creating Sponsored Brands campaigns, select your brand now. You can also choose which type of Sponsored Brand campaign to create – Product Collection or Store Spotlight. Store Spotlight is only available if you have an Amazon Store with at least four pages.

If you want to create Sponsored Brands Video ads, decide whether the ad should link to a product detail page or an Amazon Store. If linking to a store, you’ll need to select the specific store page.

If you are creating Sponsored Display campaigns, you can choose to set up image ads, video ads, or both.

Step 4: Media Upload (SB/SD Campaigns Only)

For Sponsored Brands and Sponsored Display campaigns, you need to upload creative assets. This includes your brand logo, advertising graphics, and – depending on the format – optionally a promotional video. You can either upload new files or select creatives already stored in your Amazon account. Make sure your media meet Amazon’s specifications.

You also need to set a headline that will be used in your ads.

Step 5: Select Products for Landing Pages (SB Campaigns Only)

For certain ad types like Sponsored Brands Top-of-Search or Video, select which products to display in your ad. You can pick these from the dropdown menu.

Step 6: Campaign-Specific Settings

First, choose whether to set your budgets and bids in euros or dollars.

Sponsored Products

Here, adjust your settings for Sponsored Product Ads. Select which Match Types (Auto, Categories, Products, Broad, Phrase, Exact) should have campaigns created. Set the budgets and bids for each match type.

This page also lets you set Dynamic Bidding Adjustments. These are standard Amazon options and are separate from BidX automations and custom rules. With bid strategies, you decide if Amazon can lower or raise and lower your bids before ad placement, depending on the relevance as judged by Amazon.

If you pick Fixed Bids, Amazon will not adjust your bids, so you will always bid your exact amount.

Note: If you choose raise and lower, Amazon can increase your bids by up to 900%, which may cause unexpected costs.

You can also specify a percentage for bid increases for the placements on the left. For example, to appear more on product detail pages with your exact campaign, set this to 300% so that the bid increases accordingly on product detail pages.

Tip: You can set up campaigns focused almost exclusively on product detail pages or Amazon Business by setting a very low bid and then very high adjustment percentages, up to 900%.

The last option on this page is Audiences. Here, similar to before, you can boost specific Match Types – this time based on audiences from Amazon Marketing Cloud rather than placements. Only one audience can be selected per campaign.

If you want to learn more about AMC, click here.

Sponsored Brands (if applicable)

The options for Sponsored Brands are similar to Sponsored Products. Select the Match Types for which you want campaigns and set the respective budgets and bids.

Using the “Automatic Bids” feature, you can allow Amazon to change your bid when it sees fit.

Sponsored Display (if applicable)

For Sponsored Display, you can also choose different Match Types and set budgets and bids for each. Match types here include Category, Product, and Retargeting – either on your own products or competitors’ products. For Category and Product, also choose if you want to optimize for conversions or page visits.

If you’re running Sponsored Display Video campaigns, these settings are available for video as well.

Step 7: Keyword Selection

Next, select the relevant keywords and ASINs for your campaigns. You can paste all keywords and ASINs separated by line breaks. Alternatively, use Amazon’s suggestions or our AI suggestions.

You can also use the Keyword Lists feature. Create reusable keyword sets for campaigns and access them at any time. Learn more here.

The keywords and ASINs are automatically assigned to all campaigns and are added as negative keywords in Auto, Broad, and Phrase campaigns to prevent duplicate ad delivery.

Step 8: Category Selection (if applicable)

If you’ve chosen category targeting, you can now select the suitable product categories.

Step 9: Review and Create

At the end, it’s recommended to check all your settings before launching. When you start campaign creation, you’ll receive a notification in the Notification Center once everything is complete.

Note: Creating campaigns – especially several at once – can take some time.

Settings & Options

Campaign Creator Template: If you create campaigns often, the built-in Campaign Creator Template feature lets you save frequently used settings. This allows you to automatically use predefined naming conventions, budgets, targeting, and more for future campaigns – saving time and keeping your campaigns consistent.

You’ll find the Campaign Creator Template feature in Segment Management under Settings and Campaign Creator Template.

Limitations & Special Notes

  • Keep in mind the following requirements and technical limitations for the Campaign Creator:
  • A registered brand is required for Sponsored Brands and Sponsored Display
  • Only valid ASINs already integrated in your ad account can be used
  • Max file size: 5 MB for images, 500 MB for videos
  • Supported media formats: JPG, PNG for images; MP4, MOV for videos
  • Minimum daily budgets per marketplace apply (e.g. €1 per day in Germany)
  • Max 1000 keywords per ad group

Tips & Best Practices

  • Before You Start:
    • Set up a template to save time and ensure consistency
    • Check all ASINs in advance for ad eligibility
    • Plan your daily budget realistically
    • Prepare relevant keywords and categories
  • Structure: In most cases, we recommend a budget-oriented campaign structure. This allows you to create and manage budgets, rules, and automations at the Match Type level.
  • Media:
    • Use only high-resolution images (at least 1200x600 pixels)
    • Videos should be 15–30 seconds long
  • Naming Conventions:
    • Include the focus or campaign goal (Generic, Brand, Attack, etc.) in your campaign and ad group names to get the most out of BidX features
    • Short, clear and consistent naming makes management easier
    • Add version numbers if you create campaigns repeatedly
  • Common Issues & Solutions:
    • Sponsored Brands option is greyed out: Check if your brand is registered with Amazon
    • ASIN not found: Check the product status in Seller/Vendor Central
    • Media upload missing or failed: Check file size, format, and your internet connection