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How Do I Create an Individual Bid Management Rule?

With an individual bid management rule, you decide which conditions trigger bid adjustments – without a fully automated solution.

Table of Contents

Overview

An individual bid management rule lets you trigger bid adjustments based on your own conditions. Unlike bid management automation, you define exactly when and how bids are changed. For example: "If the ACOS for the last 14 days is above 30%, decrease the bid by 10%." The rule is checked and executed daily as soon as the conditions are met.

Accessing the Function

In Segment Management, open the desired segment. Click the actions menu (⋮) for the segment and select New Bid Management. In the creation dialog, choose the Individual Rule type.

Step-by-Step Guide

Step 1: Start Creating an Individual Bid Management Rule

Open the actions menu (⋮) for the segment and select New Bid Management. In the dialog, select Individual Rule as the type.

Step 2: General Settings

Give the rule a name and select the marketplaces where it should apply.

Then choose 'Individual Rule' and click 'Next'.

Step 3: Set Conditions

Define when the rule should be triggered. Choose between Match ALL Conditions (all must be met) or Match ANY Condition (only one needs to match). For each condition, you set:

  • Metric: e.g., ACOS (%), ROAS, Clicks, Impressions, Orders.
  • Time Period: e.g., last 7, 14, 30, or 90 days.
  • Comparison: greater than, less than, equal to, or not equal to a target value.

Step 4: Define the Action

Set what should happen when conditions are met: increase or decrease the bid – either by a fixed amount or by percentage. You can also set minimum and maximum values for the bid.

Step 5: Save and Finish

Save the rule with Save. It will then appear in the Bid Management area of the segment and will be checked daily.

Limitations & Special Notes

  • You can create up to 100 Bid Management and Keyword Management entries per segment.
  • At least one condition must be defined.

Tips & Best Practices

  • Use individual rules for specific scenarios where fully automatic bid management is too general.
  • Combine multiple conditions with Match ALL Conditions for precise control.