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How Can I Exclude Campaigns From Keyword Management?

Sometimes you want to ensure specific campaigns are not included in Keyword Management. By excluding them, you prevent unwanted keywords from being added or moved between campaigns.

Table of Contents

  1. Overview
  2. Accessing the Function
  3. Step-by-Step Guide
  4. Limitations & Special Notes
  5. Tips & Best Practices

Overview

You can specifically exclude campaigns from Keyword Harvesting within a Keyword Management automation or an individual rule. Exclusion is based on campaign syntax – you specify naming patterns, and any campaigns whose names include this pattern will be ignored. Important: The exclusions you define here apply to all rules within the same segment. If you create additional rules in this segment, the exclusions will automatically be applied.

Accessing the Function

You’ll find the exclusion setting in the last step when creating or editing a Keyword Management automation or an individual rule. To access it, open the desired segment in Segment Management, click the three-dot menu (⋮) for the relevant rule, and select Edit Keyword Management or create a new rule via New Keyword Management.

Step-by-Step Guide

Step 1: Open or Create a Keyword Management Rule

Navigate to Segment Management and open the desired segment. Click the three-dot menu (⋮) for an existing Keyword Management automation or individual rule and select Edit Keyword Management. Alternatively, create a new rule via New Keyword Management in the segment’s action menu.

Step 2: Go to the Final Step

Continue through the dialog that opens until you reach the final step. Here, you will see the current connection settings and a preview of the campaign structure.

Step 3: Configure Exclusions

In the Campaign Filter: Exclusion by Custom Syntax section, you can enter terms or name patterns. Campaigns whose names contain these patterns (campaign name contains logic) will be excluded from Keyword Management for this segment. You can add multiple patterns.

Note: The exclusions defined here apply to all rules within the same segment. If you add more rules in the segment, these exclusions are automatically applied.

Step 4: Save

Save your settings. The exclusions will take effect immediately.

Limitations & Special Notes

  • Exclusions apply across the entire segment – all Keyword Management rules and automations in the same segment are affected.
  • Use consistent naming conventions in your campaigns to ensure exclusions are applied reliably.

Tips & Best Practices

  • After saving, review the Campaign Structure Preview to make sure the correct campaigns are excluded. You can also filter the preview by a specific ASIN if needed.