Can I View the Keyword Management Structure?
The keyword management structure shows you how keywords are transferred between campaigns and which match type actions take place.
Answer
Yes, you can view the keyword management structure at any time. It is available in the second step of a Keyword Management Automation or when using individual rules for keyword management – this step is called Keyword Management Settings. Here, you can see from which source to which destination a keyword is being moved (displayed as “Move from” and “Move to”). You'll also see directly which match types (such as “Positive”, “Negative Exact”, “Negative Phrase”, “Negative ASIN”) are affected and whether a bid adjustment is being made. Optionally, you can activate the so-called Broad Match Modifier for SP and SB keyword creation.
With the Reset to Default Settings function, you can revert all your settings and restore the structure we recommend.
Accessing the Function
In Segment Management, open the segment you want. Click the three-dot menu (⋮) next to any Keyword Management Automation or individual rules entry and select Edit Keyword Management. In the dialog, navigate to the second step. Using the Edit Default Settings button, you can open the current settings of the keyword management structure.
Settings & Options
With Reset to Default Settings you can restore the standard rules at any time.