Can BidX Also Adjust Dynamic Bids or Bids for Placements?
You can select specific placement bids directly during campaign setup. However, BidX's bid adjustments do not change Amazon's underlying dynamic bidding logic.
Answer
When creating campaigns in the Campaign Creator, you can choose the desired dynamic bidding strategy and allow Amazon to increase your bids for certain placements. You can select from the following placements:
- Top of Search
- Product Detail Pages
- Rest of Search
- Amazon Business
- AMC Audiences
The values you set here are not affected by BidX Automation or your custom rules, and are not included in bid calculations. Our automations and rules always use the bid set for the keyword itself.
Accessing the Function
To make dynamic bid adjustments, go to Segment Management and open the Campaign Creator. Here, you can create new campaigns. All relevant options for bidding strategies and placements are available in Step 4.