Do you know how effective your ads are? Or how present your competitors are?
The Share of Voice feature is currently in a closed BETA and is only available
to our Enterprise & Agency customers.
- Data Type: Setting whether Paid or Organic data should be considered.
- Marketplace: Selection of the marketplace to be considered.
- Search results to be considered: Definition of the number of search results to be taken into account in steps of 20.
- Date Range: Selection of the date range to be considered.
Note: Immediately after the chart is created, we start collecting the data and display it after 24 hours.
Keyword Tracking Set: Selection of the keyword list to be considered. If no keyword lists exist yet, new lists can be created with the function "+ Add keyword list".
Tracking Type: Setting whether the consideration of the share of voice should be calculated relative to (competitor) brands or (competitor) products.
The brand name must be identical to the actual official brand name on Amazon and products are to be entered as ASINs.
Value Calculation: By means of the value calculation, you have the option to display your SOV as a linear quantity or with a weighting.
Note: Separating keywords, brands or products by commas, allows to insert a whole list of elements.