Dynamic Bidding and Placement Bids

In this article you'll learn about the dynamic bidding strategy and bids by placement.

Dynamic Bidding Strategy

You may choose one of the following three strategies:
1. Dynamic (down only)

Amazon will lower your bids in real-time when your ad may be less likely to convert to a sale. Any campaigns created before January 2019 used this setting. 

2. Dynamic (up and down)

Amazon will increase your bids (by a maximum of 100%) in real-time when your ad may be more likely to convert to a sale and lower your bids when less likely to convert to a sale. 

3. Fixed bids

Amazon will use your exact bid and any manual adjustments you set, and will not make adjustments to your bids based on the likelihood of a sale. 

To learn more which bidding strategy you should use, please read our case study about: Amazon dynamic bidding strategies

Adjust bids by placement

In addition to your bidding strategy, you can increase bids by up to 900% based on a certain placement. This option replaces the Bid+. You may increase the bids for: 

  • Top of search (first page) and
  • Product detail pages. 

All other results are referred to as rest which can not be increased.